Pool Magic is owned by Fluidra Waterlinx. Fluidra Waterlinx (previously known as Waterlinx) was established in South Africa 20 years ago and is currently part of the listed Spanish multinational group Fluidra, a company devoted to developing products and solutions for the sustainable use of water in leisure, sports and therapeutic applications associated with swimming pools, spas and wellness centres, for domestic, commercial and public use, as well as domestic irrigation and fluid handling products.

The South African operation manufactures and distributes product for local and export professional trade customers and retailers through an ISO9001 accredited factory and over 30 distribution centres and sub distributors.